How to find the right leads for your startup
LinkedIn edition
Hello, founders!
Have you been busy with content for your startups and personal brands? Today I’m going to show you how to improve your online presence.
You’ll get:
A batch of tips to turn your Linkedin bio into your sales pitch
A list of working strategies to get leads without cold pitching
A build-in-public challenge to boost your founder persona
2 great templates for your LinkedIn posts
Let’s get going!
Your LinkedIn bio is not an extension of your CV. It’s much more. To create a pitch for your offer, use this template:
Start with a strong hook to capture your reader’s attention
Make bold statements to make your readers want to dig deeper
Describe your achievements and experience relevant to clients you want to work with
Add a personal touch to your bio and why you’re the right person to work with
Continue describing your product or service
Wrap the whole pitch up with an actionable CTA
You can change the order of the sections in the middle, but always keep it framed into Hook and CTA.
See how I implemented these tips for my recent client, Neil Edge, who needs to attract speaking gigs with his profile.
Additional tips: be bold but don’t make your pitch long. Stand out, but keep it professional.
There are plenty of tactics to try, but here I want to share the ones that worked for me and my personal brand. Last month, it helped me get my first 4 leads, one of which was transferred to the client, without doing any cold outreach.
Step 1: Audit your previous content & make a plan. Start to approach your creator mode strategically
Step 2: Start building your audience base outside of LinkedIn. I don’t mean going to post to other social networks. Start collecting e-mails from potential clients by providing them with an external product or service (like this newsletter!)
Step 3: Experiment with your offers. Create several offers and add them to your Linkedin posts. See what works best for you.
Step 4: Remind of your offers in the comments section. It does a marvelous job because you remind your clients about your services without pushing them to buy something.
Step 5: Do collaborations. By collabing with other creators, you’ll expand your network and will have more potential clients.
Dig into each step and see how these tactics helped me get my first leads on LinkedIn in my article on sales via Linkedin.
Remember this #BuildInPublicDragonChallenge hashtag? This month, the dragon challenges you to reach new heights!
Instead of thinking about topics to surprise your audience, take the ones that I’ve created for you. And yes, put the hashtag for me to support your stories.
Simply by creating and publishing these three posts, you’ll be able to finally start speaking in public about your product.
Prompt for April 14: Personal story: How I came up with my startup idea and why I decided to stick with it
Prompt for April 21: The biggest challenge of being a founder so far
Prompt for April 28: How do you interact with your audience and learn if your product is going in the right direction?
[Somebody]: we’re [doing X], no spare [money/time] for [Y]
[percent] of [these people]: fail - or some other bold statistical data
Is there a correlation?
If you are [someone] that:
❌[does something badly or poorly]
❌[does something badly or poorly]
❌[does something badly or poorly]
❌[does something badly or poorly]
Try to focus more on:
✅[doing something better]
✅[doing something better]
✅[doing something better]
[doing X] is hard, but without [doing Y], your product goes nowhere.
[Something] has all the means for you to start.
Are you ready to commit?
Let’s be honest.
People don’t [do X] in 90% of the cases.
So how can you [make the do something]?🤔
The answer is simple.
By [doing Y].
What is not so simple, is HOW to [do Y].
💣 [Actionable advice].
You won’t make it in one attempt. Or even in two attempts.
And it’s fine.
Keep [doing actionable advice] until you unlock the one you’re completely comfortable with.
[Short example]
It will [give you some additional value] too.
That’s it for today, folks! Keep building in public and growing your startups!