Building in public Dragon Challenge
Discover more from Copy & Coffee
Building in public Dragon Challenge
Improve your landing page in seconds and build transparent
Hello, founders!
It’s officially the first Copy & Coffee newsletter, so let me show you what awaits you inside.
This month you’ll get:
A batch of tips to make a lead magnet out of your landing page
A build-in-public challenge to boost your founder persona
2 great templates for your LinkedIn posts
A founder to follow
Let’s get going!
Your landing page = your representation of the startup. Leave the fancy words and designs for other formats. Instead, focus on clarity that can be digested easily.
First screen
Title - to explain the value and grab attention
Subtitle - to explain how you bring this value to life or elaborate on it
CTA - to show how to take the next step to solve the problem
Social proof - to make it believable
Visual - to visualize the value and solution
Next screens
Key benefits - not the features, we are talking about customers’ needs
Video presentation of the product/service - if you have at least a demo to present all the benefits fast
FAQ - if necessary to explain the startup more or dig into some niche-oriented details
Testimonials - if you already have them to support the value claim
2nd CTA - to help those who are finally convinced to take the next step
That’s it! You don’t need to make your landing page long to make it work and attract clients. You can even have just one screen at the beginning.
What you need more is a clear explanation of the value of your product/service.
Don’t complicate your messages. Try to deliver them by following a simple rule: one screen = one message.
Look at the goLance platform's first screen. It is laser-focused on one message: assisting in the rapid identification of qualified freelancers. There are no other benefits on the first screen, the audience can read them below if the first message hooks them.
The text is long and requires polishing and cutting. To make it work even better, we can shorten the subtitle without losing any meaning.
❌ Hire skilled professionals who specialize in the type of work you need done. Whether your projects are one-offs or ongoing, goLance helps you find the most suitable people in the shortest time. So you can build your business.
✅ While goLance looks for the most suitable people, you can focus on building your business.
See, the original subtitle was mostly saying the same thing as the title, in other words, so we cut it. The meaning stays, we still have one message, but in a short and clear copy.
More about landing page copy (if you missed it):
It’s hard to start building in public. You need to show your audience updates daily and make it sound natural.
And it’s easier to do if you have a community of supporters. People who are really eager to follow your startup journey.
So….when you’re writing about your product, your findings along the road, and your successes, and failures, place the #BuildInPublicDragonChallenge hashtag. I’ll be your first supporter.😉
Tip: if you subscribe to the hashtag, you’ll be able to support other founders too. This way you can grow faster!
Write at least 2 posts a week about your product and its evolution. In a month, we’ll see the progress and shift the plans for some new horizons!
If you just had an idea for a product but didn’t build it yet - jump in on the challenge too. It’s a great chance to build awareness prior to the actual launch.
How to make something better/easier/faster
How to make [X] more [appealing/faster/better/your choice] in the eyes of [who]?👇
[Action to do].
[Additional action].
[Example]
✅[Actionable advice 1]
✅[Actionable advice 2]
✅[Actionable advice 3]
✅[Actionable advice 4]
💡Additional tip: [action to do and why].
❌[Doing X] is not celebrating your [Y].
Stop [doing Y] before [something bad happens].
Instead of [doing Y]:
👉[Actionable item for doing X]
👉[Actionable item for doing X]
👉[Actionable item for doing X]
Sam Cholera builds in public on Twitter and posts daily about his product, the global fitness community for personal trainers. Follow him to learn his build-in-public routines.